Enhancing sustainable
choices in Picnic app
Enhancing sustainable
choices in Picnic app
Empowering eco-friendly shopping through a gamified rewards system and sustainable product suggestions.
Empowering eco-friendly shopping through a gamified rewards system and sustainable product suggestions.
ux design
ux design
club leaf
club leaf
ice mobile
ice mobile
"Parents with young children lack the time to educate themselves about sustainability due to their busy schedules with work, parenting, and social lives, resulting in a tendency to choose non-sustainable products over sustainable ones."
"Parents with young children lack the time to educate themselves about sustainability due to their busy schedules with work, parenting, and social lives, resulting in a tendency to choose non-sustainable products over sustainable ones."
process.
process.
I handled the planning, scheduling, and team coordination, ensuring all project phases were completed successfully. My research included desk research, a SWOT analysis of Picnic, and creating a customer journey, empathy maps, and personas from interviews. Insight cards highlighted key findings, like the perception that sustainable choices are costlier. We established design guidelines focusing on making sustainable products visible, reducing user burden, cutting CO2 emissions, and using effective visual cues. Creative sessions produced three concepts, with "Measure to Know" selected for further development.
I handled the planning, scheduling, and team coordination, ensuring all project phases were completed successfully. My research included desk research, a SWOT analysis of Picnic, and creating a customer journey, empathy maps, and personas from interviews. Insight cards highlighted key findings, like the perception that sustainable choices are costlier. We established design guidelines focusing on making sustainable products visible, reducing user burden, cutting CO2 emissions, and using effective visual cues. Creative sessions produced three concepts, with "Measure to Know" selected for further development.
To address the issue, we designed a more sustainable version of the Picnic app featuring an idea I came up with, a "Picnic Pass," similar to a battle pass, rewarding users for purchasing sustainable products with points that can be redeemed for discounts on other eco-friendly items. Additionally, when users select a regular product, the app suggests a more sustainable alternative.
This approom busy parents, thus ach aims to seamlessly integrate sustainable choices into the shopping experience without requiring additional time or effort frencouraging more eco-friendly purchasing habits.. .
To address the issue, we designed a more sustainable version of the Picnic app featuring an idea I came up with, a "Picnic Pass," similar to a battle pass, rewarding users for purchasing sustainable products with points that can be redeemed for discounts on other eco-friendly items. Additionally, when users select a regular product, the app suggests a more sustainable alternative.
This approom busy parents, thus ach aims to seamlessly integrate sustainable choices into the shopping experience without requiring additional time or effort frencouraging more eco-friendly purchasing habits.. .
solution.
solution.
" You have quite a big concept, but there's one specific gem in it, and that's how the sustainable alternative is presented. Even though it's quite simple, I definitely see potential in it! "
" You have quite a big concept, but there's one specific gem in it, and that's how the sustainable alternative is presented. Even though it's quite simple, I definitely see potential in it! "
cluf leaf & ice mobile
cluf leaf & ice mobile
projects.
projects.